Young Glory Creativity

  • Client: Various
  • Responsibility: Art Direction, Idea Creation
  • Time: End 2016 - ongoing

BRIEF September:
“THEY ARE BLIND BECAUSE THEY ARE POOR.
THEY ARE POOR BECAUSE THEY ARE BLIND”

There are approximately 7 million blind people in Indonesia. Over half of these people suffer from a certain type of blindness - cataracts. In most cases, cataracts are curable and fortunately, there are a number of foundations working towards treating preventable blindness. Our task was to think of a way to get everyone who has some money, to give that money to these foundations.

BRIEF JAnuary:
“Inspire people to speak up for equality,
and spread the message to others”

When 50% of the population is not able to access the same opportunities as the other 50%, 50% of every country around the world is held back. As humanity stands currently, we are a mere half of everything we could be. Focus on the solution, not the problem, and help people recognize and change the everyday sexism they encounter, endure, or (wittingly/unwittingly) promote.

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